REWORK FEST
Ethical and Sustainable Fashion Festival
BRAND IDENTITY · ICON DESIGN
Ethical and Sustainable Fashion Festival
Giving a second chance to clothing is becoming an increasingly common mindset among today's youth. Rework Fest emerges from the need to present alternative, more sustainable options within the fashion industry as a counterpoint to a polluting textile sector. It's a space where emerging talent and youth discuss the way we consume fashion.
To solve the visual identity of this festival, we developed a system based on the concept of repetition, inspired by the sewing machine. Applying this technique to typography and icons, we create various seams that allow us to play with messages, fostering diversity. The use of color is reserved to distinguish activities.
| Proyect in colaboration with Ángel Montaño